The 100K team is starting to work on the next steps for what we are now calling a brand. Below is a sketch from one of our first meetings on the subject.
Use the comments below to add your thoughts as to what we might have (or should have) in the works next.
Next Steps for 100K
July 1st, 2008 | development, design, planning Posted By chad
18 comments ↓
pleas splain?
Modular pre-fab?
Now that wouldn’t be any fun would it Greg? Besides, we are interested in the readers’ thoughts. Maybe someone will have a great idea that influences our next steps. Wouldn’t be the first time this has happened here…
On first look I immediately thought of Resolution: 4 Architecture out of NY. The way they have modular prefab designs.
http://re4a.com/?t=1&c=0
Ahh, its a brand thing…goes like this then, starting from the left - here you have the PostGreen 100k house project represnted by this rectangle. Then, in the second picture, what you want to do is many more projects, sort of built on top of the experience of the 100k house. Then in the third, fourth, fifth, you are trying to decide, so you start over here, or maybe over dere, or mebbe both?
Design options including green roofs!
Careful. Jarsh may be using insider information to cheat. He seems to be cautious about tipping his hand, but I wouldn’t trust him.
Original Structure / Potential / Left View / Right View / Back or Front View
Brand or logo, or do you not make a distinction?
Brand. The logo is part of the brand but I definitely make a big distinction between the two. I could write 20 posts on the subject but this is not the place…
so I was being too conceptual about it then..hmm
As I see it, what you are saying is…
Joe has one bushel of apples and mary has three oranges, and you want to know at what point between the two cities their paths will cross and when?
I like your conceptual ideas Greg. I’m pretty amazed you came up with such an elaborate concept from such a simple sketch.
I realize that posting a sketch and almost nothing else could be irritating to some, but one of the ideas of the blog here is involving everyone from the very beginning of an idea or concept before we really know what it is. The feedback has proved invaluable so far.
We are working on taking he concepts and lessons learned from the 100K House to develop a brand and take the idea of green, modern and affordable to the next level. We are not 100% sure what that will be yet, so the sketch is simply a result of one of our first brainstorming sessions as a team.
BTW, the 100K House is the one on the far right Greg.
Lol @ Brian, that’s pretty much how I see it as well.
If you are expecting good solid ideas you have to give at least some information as to what your thinking. You can’t just show a sketch of a few boxes and say help me build my brand. No offense, it’s just really hard to brain storm when basically everything and anything is on the table.
However if you’re strictly hoping someone will guess what you already have planned and not too concerned with new ideas then this is great fun. I’m assuming since you noted you could write numerous posts on the subject of branding you’re just having some fun.
Looks like you were posting your more detailed thoughts while I was typing up my previous comments. Haha.
I didn’t think of it as a guessing game, but I did not think that it was design sketches of house configurations either.
Issues of branding are different for a designer than for a developer. He does not necessarily have the physical and visual themes to associate to a brand. You have to rely on the ideas and motivations you charge your designers with and finding a way to express them, and tie them together in to a brand is more complex. But I think anybody that has been following the blog, and seeing the things you’ve been occupied with and wrestling with would understand it.
Its like a pot of ideas, values actually. It needs a handle - something you can easily grasp that at once helps you understand it all.
simplicity represented by the sketch on the left can be adapted to different complexities? with the single rectangular element you can form any sort of interpretation according to use or site. Going from left to right the core (rectangle..etc) still remains either physically or implied. hence the dotted edge.
Include a rural version.
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